Senior Fostering Marketing Officer LBHF620447

Job Details:

Salary range: £54,684 - £57,726 per annum
Work location: 145 King Street, Hammersmith, London, W6 9XY
Hours per week: 36.00
Contract type: Temporary until 31 March 2026
Vetting requirements: Enhanced Check 
Closing date: 25 May 2025
Interview date: Week commencing 26 May 2025​​​​​​​
Contact details for Informal discussion: Rebecca Blunn, Team Manager - Fostering Recruitment Hub on 02087531075 or via email on REBECCA.BLUNN@LBHF.GOV.UK

About the role

Are you passionate about increasing the numbers of fostering households for our most vulnerable children and young people? Use your marketing and communications expertise in this fantastic opportunity to make a meaningful impact!

The London Boroughs of Hammersmith & Fulham, Kensington and Chelsea, Westminster, Brent, Hillingdon, Harrow, Hounslow, and Ealing have created a joint fostering recruitment service. Our vision is to have more children we care for living in West London with high-quality, supported foster carers, delivering improved long-term outcomes for children. We want to ensure that West London attracts suitable Foster Carers who can provide the highest standard of care to children in care in West London, with the Hub working to increase and enhance placement choice locally.

Foster with West London leads on the recruitment of foster carers on behalf of eight Local Authorities. The fostering recruitment hub is part of a Department for Education funded fostering recruitment and retention programme, operational since May 2024. Funding has been agreed to extend the programme to 31st March 2026.

The Regional Marketing and Communications Manager will lead the operational delivery of the marketing and communications for Foster with West London.  Specifically, you’ll create, lead, evaluate and innovate marketing strategies, and drive regional efforts through a targeted and joined up approach to increase the number of fostering households. 

You’ll work in partnership with eight local authorities to develop a cohesive regional marketing plan that complements local level marketing. Which will include a multi-platform digital marketing campaign to help attract and recruit foster carers. You will also engage prospective foster carers, and coordinate marketing and communications across local authorities. 

You will be based within the Foster with West London team leading recruitment and marketing for eight West London local councils, with a dotted line to the Communications team at Hammersmith & Fulham Council.

Aims of the Regional Fostering Recruitment Hub for Year Two:

• Enhance the Prospective Foster Carer Journey: Continue refining the journey from enquiry to approval, exploring innovative regional approaches throughout the entire process.
• Increase Quality Enquiries: Sustain efforts to boost the number of high-quality initial enquiries from prospective foster carers and improving conversion rates of these to approval.
• Build Marketing Evidence: Gather and analyse data to demonstrate the effectiveness of regional marketing strategies in relation to fostering recruitment.
• Develop Regional Marketing Collaboration: Strengthen and expand a collaborative, pan-local authority approach to fostering recruitment marketing and communications.
• Optimise Central Landing Page: Maintain and enhance the central landing page for the communications campaign, ensuring an excellent user experience.
• Grow Brand Awareness: Continue to elevate the brand awareness of “Foster with West London.”
• Boost Approved Foster Carers: Increase the number of approved foster carers for local authorities.

Please refer to the Role Profile for more information.                      

Our People Values:

How we act defines who we are. At the heart of our organisation is a common approach to defining ‘who we are’. We are looking for people who can build this into everything they do.

We are fair
We treat everyone with compassion, dignity and fairness. We value the views and opinion of others, and promote benefits and opportunities for all.

We are caring
We care about our borough and doing things well. We focus on standards and continuous improvement; learning from our mistakes and celebrating success.

We are collaborators
We work together for a better society. We work with our residents, businesses, schools, third sector and others for better outcomes for everyone.

We are driven
We will only settle for the very best. We seek to continually improve and put our residents, customers and businesses at the heart of everything we do.

Our commitment to you:

At H&F you will have access to a comprehensive total reward package as well as joining a flexible working employer and as such all staff can request flexible working Click HERE to find out more.

We believe an inclusive workplace is about the visibility and representation of our local diverse community - it is about open and transparent decision making co-produced with staff and residents.

It is about respect for diversity and a shared identity that seeks to encourage fair and transparent recruitment, retention, and career progression. We take a proactive approach to equity, diversity, and inclusion so that it is part of the fabric of the Council with a shared understanding of the role all colleagues play in realising the inclusivity of the workplace. At H&F, our workplace ensures that everybody has equitable access to opportunities.

In order to combat discrimination, no unnecessary conditions or requirements will be applied which could have a disproportionately adverse effect on any one group. All sections of the population will have equitable access to jobs. No applicant or employee will receive less favourable treatment because of their age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage or civil partnership and pregnancy or maternity, unless a Genuine Occupational Qualification (GOQ) applies.

We are committed to safeguarding and promoting the welfare of children, young people and adults. We expect all employees, workers and volunteers to share this commitment. We will ensure that all our recruitment and selection practices reflect this commitment.

To explore more about the work we do towards being an inclusive employer and our commitments to achieve this please click HERE.

Asking for Adjustments

We are committed to removing barriers in the workplace and this includes adjustments throughout the recruitment process.

If you would like to discuss any adjustments or request the application form in a different format, please contact us at resourcing-peopleandtalent@lbhf.gov.uk or by post to The Town Hall, King Street, Hammersmith W6 9JU