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Employer Brand and Marketing Specialist OCC613293

Job details


Salary range: £39,186 - £42,403 per annum 

Work location: The primary location for this role will be County Hall, Oxford.


Attendance at the primary and other office locations is anticipated to be 2-4 times per month.  However, attendance may be one or two days per week initially as the new team forms. The ability to travel to face-to-face meetings, job and community outreach events and national conferences as required is essential. 

Hours per week: 37

Contract type: 1 Year Fixed Term Contract


Closing date: Friday 15th March 2024 - Applications will be reviewed ahead of the closing date and we reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your application as early as possible.

Interview date: To be confirmed 



About us


We have an incredibly exciting journey ahead of us as we deliver an ambitious transformation programme with a vision to make Oxfordshire a greener, fairer and healthier county.  Critical to the delivery of this vision are our people, and ensuring we have the right talent in place across our diverse range of services.


The Talent and Resourcing service plays a key role in driving forward critical resourcing plans - to do this we are embarking on a programme of change to transform the way we attract, engage, and retain our people.



About the role


You will have a really important role to play in supporting us to deliver our Talent and Resourcing change programme by helping us to showcase the Council as an inclusive employer of choice through development of our employee value proposition (EVP) and employer brand.  You will be working on and delivering projects to find creative ways to enhance and promote our EVP and launch, embed and promote our new employer brand, as well as delivering targeted attraction campaigns, with a strong focus on equity, diversity and inclusion.   

You’ll need experience of managing various market channels, including digital platforms, to connect with a diverse audience. Strong communication skills are essential as you'll collaborate with internal and external stakeholders and engage directly with candidates through evolving recruitment technologies, our careers website, and various media channels. Your expertise in employer branding and recruitment marketing will help us attract and engage both active and passive candidates in competitive recruitment environments.


We’re passionate about recruiting the best people to enable us to deliver the best service to the community we serve. We’re doing things differently in recruitment at Oxfordshire County Council.  If you like the sound of that, we would love to hear from you.



About you


An experienced recruitment marketing professional, you’ll be well versed in the latest trends in employer branding, candidate attraction and recruitment marketing, with an awareness of the challenges facing public sector organisations. Passionate, innovative and solutions focused, you’ll be open to doing things differently.


You’ll need:


  • Considerable experience in successfully managing employer branding, recruitment marketing and candidate attraction/sourcing initiatives in skills shortage areas including reaching out to underrepresented groups. Evidence of successful campaign/project management and delivery. 
  • A good understanding of, and commitment to, equity, diversity and inclusion specifically in relation to attraction and hiring practices.
  • Excellent communication skills with the ability to create clear, concise copy and attractive and engaging content suitable for use across a range of channels including case studies, images, video and social media content.
  • Experience of using social media and digital services, tools trends and analytics including techniques for optimising digital content in a professional capacity.



Rewards and benefits


  • 30 day’s holiday p.a. plus bank holidays
  • Flexible working culture including the use of technology to support remote working
  • Option to ‘buy’ additional holiday
  • EAP and access to health and wellbeing support
  • Membership of the Local Government contributory pension scheme
  • Enhanced family friendly policies
  • Local and national discounts for travel and shopping
  • Great learning and development opportunities to support your ongoing development.



Would you like to know more?


Please click here to view the Job Description and Selection Criteria 


For an informal discussion about the role, please contact Sam Lees, Resourcing Strategic Project Lead,



Application Procedure


To apply, please complete an online application form by clicking either of the Apply Now buttons at the top and bottom of this advert. This includes a section asking you to explain how you meet the selection criteria, as specified in the job posting. You may attach a cover letter and/or CV to your application form, however it is not mandatory.   


If you encounter any issues with the maximum character count on your application form, please use this tool to check your text for any hidden HTML characters, which may be taking it over the limit.  


If you experience any technical difficulties whilst completing the application form, please contact the Recruitment Team using Recruitment Application Enquiry Form.  


If you require the application form in an alternative format as part of a reasonable adjustment at this stage of the recruitment process, please contact the Recruitment Team using Recruitment Application Enquiry Form.



Our commitment to:
Equality, Diversity and Inclusion

At Oxfordshire County Council we are proud of our diverse workforce. Everyone is accepted for who they are, regardless of age, disability, gender identity, marital status, race, faith or belief, sexual orientation, socioeconomic background, or on maternity or family leave. We have a number of staff network groups which provide peer support, education and safe spaces for all.

Our commitment to:
Guaranteed Interview Schemes

As a Disability Confident employer, we guarantee an interview for disabled applicants who meet the essential criteria for the job. We also guarantee interviews to care leavers who have completed further education and who meet the essential criteria for the job. For those leaving care without any further education, we guarantee an interview for our apprenticeships. We are also committed to helping and supporting those transitioning from HM Armed Forces to civilian life and guarantee an interview for those demonstrating the essential criteria for the role, within three years of leaving the service.

Our commitment to:

Oxfordshire County Council are committed to safeguarding and promoting the welfare of children, young people and adults. We expect all employees, workers and volunteers to share this commitment. We will ensure that all our recruitment and selection practices reflect these commitments.

Our commitment to:
Flexible Working

We are open to discussions about flexible working, which can include flexi-time, part time working, job sharing, nine-day fortnights and annualised hours, depending on the requirements of the role and the service.

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